For Really Busy SaaS Marketers Who’d Prefer to Concentrate on Strategy and Growth Rather Than a Bunch of Tactics
Let us handle some of the time-consuming techie stuff for you
Are Google Analytics and AdWords stretching your digital marketing resources?
Wow! Digital marketing sure “blew up” in the last few years, didn’t it? And the rate of change seems to be exponential. Your job should be getting easier but…
The tools you’re using are evolving too fast for you to fully exploit them. Every year Google makes hundreds of changes to its algorithms, website management tools and marketing platforms.
And most of the time you don’t know about it until it’s already happened.
Meanwhile there’s more and more pressure on you to:
- Grow revenue
- Derive actionable insights from your web marketing results and analytics
- Increase traffic to the website to generate more and better leads
- Convert existing website visitors into leads and customers
- Reduce customer acquisition costs
- Prove the ROI of your marketing activities
- Use new tools and technologies to do everything quicker, for less cost and with better results
- Gain favour with industry analysts
Would it help to have someone you could rely on to:
- Manage the daily essentials of your Analytics and AdWords accounts, freeing you up to concentrate on strategy and growth
- Keep you right up-to-date with every relevant Google Analytics and AdWords enhancement
- Ensure your AdWords campaigns remain one step ahead of your competitors
- Provide regular reporting and analysis of your web analytics so that you can make evidence-based, data-driven decisions
- Make recommendations to “power up” your conversion copy
What we can help with…
Needs Analysis of your Google Analytics account
Google Analytics has many customisation options to meet your company’s specific requirements. But even the best implementations suffer from data degradation over time.
Our analytics health check will determine whether you are still measuring the right things and identify causes of your web analytics data becoming less clean and reliable.
All recommendations and guidance are delivered to you in a detailed report that you can use to make the necessary changes yourself, or ask us to do it for you.
Needs Analysis of your Google AdWords account
The quickest way to get laser-targeted traffic to your website to generate more leads, make more sales, or simply test new ideas, is by using AdWords. But an account that isn’t optimally set up could be overpaying for clicks, losing profits, or missing out on valuable new traffic sources.
Our analysis checks that your campaigns are properly set up and consistent with your business requirements. You receive all recommendations and guidance in a detailed report which you can use to make the recommended changes, or ask us to do it.
Ongoing management & reporting of your Google Analytics and AdWords
Our audits will identify what needs to be done to optimise your accounts. But these configurations are not “set & forget”. Your web business is dynamic, so your accounts need active, diligent management to ensure that you are identifying new opportunities to make savings or grow your business.
We can provide the continual support and technical input that frees up your time for more pressing matters and higher value work.
Why should you choose us to help you?
We could give you the usual platitudes about this being our “passion” and our “calling”. But mainly it’s because we love to win and we want to be the best at what we do. And the way we do that is by helping you outperform your targets and outpace your competitors.
So if you’re not getting the return on investment you expect from your B2B website, or you need assistance with AdWords or web traffic analysis, contact us now so we can help.