Are Google Analytics and AdWords Overloading Your Digital Marketing Resources?
Let us help you out with some of the time-consuming techie stuff.
Wow! Digital marketing sure “blew up” in the last few years, didn’t it? And the rate of change seems to be exponential.
Your JOB should be getting easier but…
The tools you’re using are evolving too fast for you to fully exploit them:
- Every year Google makes hundreds of changes to it’s algorithms, website management tools and marketing platforms
- AdWords has changed so much it’s like going from flying a single seater glider to piloting a state-of-the-art passenger jet
- The demand for data-driven decision making and data visualisation requires the interrogation of your web analytics in more targeted and sophisticated ways
Meanwhile there’s more and more pressure on you to:
- Grow revenue
- Derive actionable insights from your web marketing results and analytics
- Increase traffic to the website to generate more and better leads
- Convert existing website visitors into leads and customers
- Reduce customer acquisition costs
- Prove the ROI of your marketing activities
- Use new tools and technologies to do everything quicker, for less cost and with better results
- Gain favour with industry analysts
Would it help to have someone you could rely on to:
- Manage the daily essentials of your Analytics and AdWords accounts, freeing you up to concentrate on strategy and growth
- Keep you right up-to-date with every relevant Google Analytics and AdWords enhancement
- Ensure your AdWords campaigns remain one step ahead of your competitors
- Provide regular reporting and analysis of your web analytics so that you can make evidence-based, data-driven decisions
What we can help with…
Full-scale audit of your Google Analytics account
Google Analytics has many customisation options to meet your company’s specific requirements. But most implementations are done poorly, or not at all.
Our audit will check that you are measuring the right things and determine whether your web analytics data is reliable and clean.
All recommendations and guidance are delivered to you in a detailed report that you can use to make the necessary changes yourself, or ask us to do it for you.
Comprehensive review of your Google AdWords account
The quickest way to get laser-targeted traffic to your website to generate more leads, make more sales, or simply test new ideas, is by using AdWords. But an account that isn’t optimally set up could be paying higher costs than is necessary, losing profits, or missing out on valuable new traffic sources.
Our audit will check that your campaigns are properly set up and consistent with your business requirements. You receive all recommendations and guidance in a detailed report that you can use to make the necessary changes yourself, or ask us to do it.
Ongoing management & reporting of your Google Analytics and AdWords
Our audits will identify what needs to be done to optimise your accounts. But these configurations are not “set & forget”. Your web business is dynamic, so your accounts need active, diligent management to ensure that you are identifying new opportunities to make savings or grow your business.
We can provide the continual support and technical input that frees up your time for more pressing matters and higher value work.
Why should you choose us to help you?
We could give you the usual platitudes about this being our “passion” and our “calling”. But mainly it’s because we love to win and we want to be the best at what we do. And the way we do that is by helping you outperform your targets and outpace your competitors.
So if you’re not getting the return on investment you expect from your B2B website, or you need assistance with AdWords or web traffic analysis, contact us now so we can help.